Red Hong Yi

AM SITS DOWN WITH HONG YI TO CHAT ABOUT HER JOURNEY, EXPERIENCES,
ART AND EXHIBITION, AND HER RED ERA
The centrepiece is Red’s grandaunt (Da Popo) made of socks. It was at her grandaunt’s Longtang when Red created her first artwork of Zhang Yimou with socks. Photo courtesy of David Yeow Photography. Photo courtesy of David Yeow Photography
Red Hong Yi has a large por!olio filled with many headline-grabbing artworks. From her TIME cover “Climate is Everything” to her first self-funded exhibition Memebank, she has grabbed the a”ention of the art scene globally. With her latest exhibition “Once Upon a Longtang”, AM sits down with Hong Yi to chat about her journey, experiences, art and exhibition, and her red era.

SK

Could you tell us how your art journey started?

RHY

As far as I can remember, I’ve always loved and enjoyed art. My parents were very encouraging whenever I drew, my mom had shown me works from famous artists like Van Gogh and Picasso, and my dad taught me how to sketch. My parents weren’t artists, my father was a structural engineer, and my mother was a banker, but they appreciated art.

So, when it came time to choose a major for my university studies, art was already in the back of my mind, and I wanted to get into animation and draw for Disney and such, but I remember we sat down and talked about how [an art career] would be really tough, and we didn’t have a reference or any professional that we knew that could tell us about the field. So with my dad being an engineer, and I wanted something more creative, naturally I turned to architecture as a major. I went to the University of Melbourne and graduated with my master’s degree [in architecture], and subsequently went to China to work for an Australian firm called HASSELL.

Throughout architecture school, I didn’t really think that art was an option. I thought that “this would be it,” that I would be an architect full-time. But what really gave me the push to do art was when I turned 25. I graduated when I was 24, and when I turned 25, I had a quarter-life crisis of sorts. (laughs) I reflected on what I wanted to achieve back when I was a kid, which was to do art. I had told myself that when I was 20 I should have a [art] por!olio, but at that time I had nothing to show. So, I decided that while I was working full-time as an architect, I should grow the art side of my portfolio a bit, just for fun.

SK

Did that push you into doing art full-time?

RHY

No, not the career side. It was more the act of doing art, and the realisation that time was going to go by and me constantly telling myself that “I want to do this” [and not acting on it] made me realise that it doesn’t work, because I can have this dream for as long as I want to, but if I don’t do anything I won’t get anywhere. That realisation of time and not doing anything about it kicked me into actually doing something about it, but the goal wasn’t to get a career out of it, it was just to get things done.

When I moved to China, everything was fresh, and I knew that after 6 months to a year of living there, everything would look not that new or refreshing anymore. So, I wanted to capture that excitement by journaling and writing, as well as making artwork as I go.

Red Hong Yi. Photo courtesy of Annice Lyn

SK

How do you think those experiences as well as your architectural education shaped your art?

RHY

I think architecture gave me an appreciation for materials, for using objects and really liking to touch materials, and from there imagine and plan what it would look like when you bring it up to scale. I think if I never studied architecture, skill-wise, my work might have just stuck to conventional painting materials and canvases, and there’s nothing wrong with it! But I didn’t begin with that because it was not part of my training, my training was in studying floor plans and CAD-ing, looking and sourcing for materials, so I really began with that.

The first few portraits I did were very much like “this is the concept, this is my site, these are my parameters, these are my dimensions” and all that, so I was thinking more like a trained architecture graduate. Slowly over the years, I’ve tried to get away from that a little bit but at the same time use that as my strength. After more than 10 years into it, I’ve realised that a lot of artists talk about the emotions [in the artwork] and it doesn’t have to be practical, and so the limitations are different where they don’t have to use the space, so for me, it comes from a different place now.

SK

I like how your art has hints of the architectural framework where you expressed your first few artworks with certain architectural jargon. There’s a saying that says “architecture is the mother of all art”, as someone with experience in both, what are your thoughts on this saying?

RHY

I’ve heard of that phrase before, and I wouldn’t say it’s the mother of all art. I feel like if you ask any person in the creative industry, they would think that [their industry] is the mother of all art maybe. Everything is complex in a sense when you go deeper into and it’s not as easy as it seems, and there are a lot of layers to dig into.

I would say architecture is the appreciation and knowing how to deal with space and materials and tools that are given to you at a point in time and to be able to design it in a clever way that looks visually interesting or appealing or useful to the people involved. Whereas art is not practical.

There’s a saying by Oscar Wilde who said that “all art is quite useless”, and it’s really just an object that you keep somewhere. But I also think that art makes you think and makes you ponder, and it can even transform the way society thinks about something you see in propaganda posters for an extreme example. You see art and you know people expressing about the climate for example, and it makes you think. So, I think each of them has its own merits.

The Memebank exhibition held at APW. Photo courtesy of David Yeow Photography

SK

Speaking of art as being an expression, you have a wide variety of expressions in your art portfolio, from the materials to use to using performance art in your exhibitions like in your Memebank exhibition. Could you tell me more about that?

RHY

Memebank was a turning point for my practice because it was the first self-initiated, self-funded project, and I am quite passionate to talk about it. (laughs) The first few artworks like the Zhang Yimou project are personally funded, and when I le” [architecture] in 2013, for the last 7-8 years I have sustained myself primarily through taking up a lot of commissioned/commercial projects, but I’ve always wanted to push my artworks and personal pieces.

So last year Memebank came about when Covid lockdown restrictions were li”ing again and everything was kind of paused and halted, I told myself “OK, maybe this is the right time.” Instead of waiting for a client to approve a project, I should just put my savings into releasing my project, something that I am passionate about and something I wanted to talk about. And that time it was really about the state of the world in terms of money, because I was thinking “Oh my gosh, we’re possibly going through a recession and all that, why do we go through recessions and inflations? Why is my coffee so expensive now?” My partner Joe is in the finance industry and he was explaining to me about central governments printing money and all that kind of thing, and I just went “Oh my gosh, I never asked these kinds of questions.” I am in my 30s and I didn’t know that this is how banks work, and that’s how governments work. So, I researched the very first paper money that was printed and it was done in China through a metal printing plate and that just fascinated me. I was like “Oh my God, how did they make this plate?” I think that’s where my fascination with the material comes in through doing research and going back to how people first needed certain things and then had to reinvent them. So essentially the inspiration for Memebank came from the first printing plate in China, and we made six printing plates to “print” our currency.

SK

Yes, I saw the plates in person and I really enjoyed them. I particularly enjoyed the puns.

RHY

(laughs) Yes, we were quite cheeky with the little things.

SK

I also saw that the plates were also part of the NFTs (non-fungible tokens). Did you set out wanting it to be an NFT or did that come later?

RHY

It was concurrently actually. I think this was early 2021, and NFTs just blew up, but I didn’t want to jump into it for the sake of it. I didn’t want to go “Oh, FOMO, I have to go right into it.” So, I got my whole team to study NFTs, and when you study NFT you have to study cryptocurrency and digital currencies right? And then that made us question, “OK, why did cryptocurrency even come up?” Then we read about the history of money and paper money and banks and all those kinds of things. So the research from NFTs led us into the history of money essentially, and I thought it would be so cool if we’re able to tie all this up into one single project, and that’s how Memebank started.

SK

That is really cool and amazing how all these came together. I enjoyed the criticism of the whole financial institution but in your humorous way. I also saw on Instagram that you had a performance at the end of the show.

RHY

(laughs) Yes! We were quite cheeky about it, and we were telling a select few, “hey, we have a little secret at the end of the exhibition, if you stay on, you’ll see it.”

SK

That’s amazing. I really enjoyed all the humour and fun that went into it.

RHY

Thank you. I guess what was different about this project was that there was humour. In the previous works I’ve done I’ve tried to be very serious and intellectual about it I guess. But when my husband Joe came over [to the studio] he was like, “just try to lighten up, make it funny you know, but it’s actually kind of serious, but you make it funny.”

SK

You’re very influential on social media with over 187 thousand followers on Instagram. How do you see your influence on your platform?

RHY

I feel like this is a huge topic by itself. (laughs) I got in on Instagram quite early in 2012 or 2013, and my following grew from there, but back then the landscape was quite different. I remember in 2015 I was a little bit offended when I heard someone telling me that “oh, you’re just an Instagram artist,” and I was like “whoa, well does that make me not that legit?” But today everyone even the biggest artists and architects is on Instagram because it’s kind of like your por!olio already. So I think social media is a great pla!orm to have. It’s free, you can put it up and people can look for you, so I think use it to your advantage. But at the same time, I think why I had that criticism during 2015 because I was kind of confused about what to put on my socials. I think creatives can fall into the trap of making art for Instagram and it shouldn’t be that way, you should make your art and then post it on Instagram. I’m very careful about the way I curate my socials because I want them to show my work well, so I’m careful about which brands I work with as well as what I’ve put there.

Red was creating her sock installation of Zhang Yimou in 2012 with her granduncle looking over her. Photo courtesy of David Yeow Photography

SK

You’ve always had a strong message with your artwork and you always share your works online as you mentioned. Do you ever worry about your art being misunderstood or misused by blatant resharing?

RHY

Not really. I think it’s OK to reshare my work, I’m totally fine about it. Once I put it on the internet, I know I can’t control it to some extent. I would only be mindful if say a corporation or something used my work without consent, that’s not cool. But if people reshare it’s fine, and if they want to read into the message and put it in their way it’s totally up to them.

SK

How do you deal with criticisms towards your art?

RHY

It doesn’t really bother me really. Honestly, I feel like I’ve grown so much over the years that I’m like, “OK, I can’t please everyone, and I’m not there to please everyone also.” I would love to show people that art can be anything but I’m not there to lecture or anything.

I don’t think it really bothers me when it comes to criticism anymore. It’s OK if someone doesn’t like my work, it’s OK if they think it’s bad, everyone has their own opinions. And I think I have changed as well. I used to go to art shows and I used to think, “oh, I could do that” or “this sucks,” but now I think it’s not a matter of good or bad anymore, it’s more about the artists’ long career and what have they done. It’s like if Elton John had one bad song but he has such a respected career, I wouldn’t hold him to just that one song.

SK

Would you say the representation of the artist and his body of work is more important than a singular art piece?

RHY

Yeah, that’s right. I think instead of going, “oh, why is this person’s work here,” rather when you read deeper into it and study more about it you might go, ‘oh, this person’s career and body of work have spoken about this or that,” or that they have been constantly creating work on a certain message. I have a lot of respect for that as well because it’s not easy to be able to do that day in and day out and sustain a career.

SK

Now that you’ve been doing art for 10 years, do you have a personal philosophy towards your art?

RHY

Well, I have not so much of a philosophy but rather a different direction now. The first ten years it was really about exploring and trying out different materials, and I think in at least the next few years I do want to focus and hone in on specific materials and be like the master of those materials. So, it’s more about focusing on selected materials and focusing on predominately the colour red. So now I’m using red calligraphy paper to burn all my work but I want to be really, really good at it. So, the last ten years I’ve jumped around and done a lot of exploration but not a specialist in one material, so I do want to specialise a bit more in one material now.

SK

That’s really interesting and leads very well into your latest exhibition, “Once Upon a Longtang” that’s being held at the National Art Gallery. Could you tell me more about the exhibition and your inspiration behind it?

RHY

Balai Seni came to me in April last year and I was really honoured that they had chosen three artists to take over this empty space for three months each. I was supposed to be the first one starting in May, but I didn’t have anything that I wanted to talk about at the time, so I pushed to be the last one. Then I think in August, my brother who was working in Shanghai was about to come back to Malaysia, and he said, “Hey, do you know that our relative’s house is going to be torn down soon?” And this house was smack in the middle of Shanghai, kind of like being near Pavilion in KL, and it was about to be torn down. Pre-Covid I actually had a residency to go back to Shanghai to document all these old houses that were going to be torn down, but I couldn’t go back because of Covid. A”er hearing the news I immediately thought that my exhibition should be about reconstructing my memories of that place and being able to create it in a way so that people here would be able to view what I feel about the place.

SK

How did the idea of using red calligraphy paper come about?

RHY

So, I got the Chinese New Year slot for the exhibition, and I knew I wanted to work on something red because I want to stick to a dominant and iconic colour from now on. So, I got my team to go out to Petaling Street with the task of getting red objects. So, they came back with a bunch of red stuff, and one of them was red calligraphy paper. We came up with the idea of paper cutting and one of my team mentioned that cutting with a knife or scissors would take a really long time, could we use a soldering tool that we have in the office instead? So, he used the soldering tool and when he li”ed the paper from the table there were red markings on the table. That was really cool, and it was kind of a happy accident. (laughs) So we started experimenting with cutting and burning it to get the red pigment out, and that’s how we got that idea.
Once Upon a Longtang held at the National Art Gallery. The work features Red Hong Yi’s memories of living in the Longtang in Shanghai with her relatives. Sadly, the Longtang is to be demolished to make way for new development. Photo courtesy of David Yeow Photography

SK

You’ve used bamboo as part of the structure of your exhibition. Could you tell me more about that?

RHY

I reached out to Ewe Jin from Better Bamboo Buildings and said, “I have no idea how to do this, could you teach us the basics of it?” And he was really generous and gave my team a one-day workshop. Bamboo was the element that was present in Shanghai because people still used bamboo as scaffolding during renovations, or they would hang their laundry on bamboo poles. I wanted bamboo to be a big part of the installation, so we tied the bamboo similarly to how the scaffoldings were done, no nails involved. We got the bamboo poles from the supplier, but they came fresh, so we had to dry and treat the bamboo ourselves! It was hard work and the lack of time and budget also meant that we had to do it ourselves. After a week of treating the bamboo, the following week we constructed and tied the bamboo with 28 volunteers.

SK

This project was a very heartwarming and memory-filled project. How have your memories and experiences influenced your art?

RHY

I would say that why I started to create because I wanted to remember a particular excitement about being at a certain place. These last seven to eight years I’ve worked on a lot of commissioned/commercial projects so I couldn’t make it very personal, and a lot of the time it was about what the client wanted. But now that I have my team in Malaysia and I have a bit of capital and budget and resources to do my own thing, I do want to tap into doing more personal projects because they mean a lot to me. I think memories are really what shape us as human beings, so it means a lot.

SK

There’s a lot of heart and soul in your recent piece. Do you feel vulnerable sharing a part of yourself and your memories with the public?

RHY

Yeah, I did because this is probably the most personal project I’ve done so far. When I took a step back a!er we installed everything I was like, “wow, this is my family out in the open,” and I felt kind of vulnerable because I wasn’t sure if people were interested to find out about this or relate to it. I knew that a project has an impact on people, but it was a personal story so I was hoping that people would be interested. At the same time, I wanted to let go of the feeling of trying to direct or dictate a story so much that it’s not my story anymore.

SK

A lot of your art is a reflection and your comment on the society and environment around you, and with this particular exhibition there is a wider issue of gentrification in the background. How do you personally see gentrification and development in general?

RHY

That is a big question. I think of course gentrification has a bad reputation to it, but at the same time as more people are moving into cities and making them denser. People get older and the younger generation moves in, and cities will change. I think change is inevitable, but I think giving respect to the place and designing something thoughtfully and tastefully is very, very important for me, and I think if [the development] is given thought and done respectfully, I think it’s OK. I think development will happen, and it’s OK to learn to accept that, but when a building that’s been here hundreds of years and to not give any respect to that, I think that’s pretty sad and quite a shame.
The bamboo structure forms the framework mimicking the alleyway of the Longtangs. Bamboo was used as it was a common material used for sca!olding and hanging laundry. Photo courtesy of David Yeow Photography

SK

I relate it to some of the recent developments in Malaysia, such as the Merdeka 118 tower in downtown KL, and there are cases to be made about respect towards the place.

RHY

Yeah, I don’t know about another tall structure in the city right now. I think I was in Venice and Europe and you could still see old buildings being restored and that’s beautiful to see and you still get to see the history of the place. But I understand with China developing really fast it’s a whole different situation that they’re in. China has tried to restore some of the old Longtangs and keep them as a heritage, but they’re few and far between. They’ve mostly restored it partly for the
heritage value and partly as a tourist attraction. The Longtang that I’ve stayed in was a little bit “rawer” like things were falling apart. But another one that my relatives had was kept because there was a famous poet that grew up there.

SK

It must’ve been sad to see and feel that all the memories that were created in the place be destroyed.

RHY

Yeah, I’m also not quite sure how to feel about it. It’s very sad to see these kinds of things happen. But I think if it’s done in a more considerate manner, even though it’s sad, it’s more acceptable.

SK

What are some of your thoughts about the Malaysian art scene?

RHY

I don’t really know much about the Malaysian art scene because I don’t know it very well until I moved to KL in 2020. But I think it’s really encouraging to see a lot of really talented young creatives like the people in my team. I formed my team by just posting on social media and they sent in their portfolios, and there are some really good ones and that’s really encouraging to see. I really hope that they would be able to make it work for them.

I think there are a lot of creatives working for someone, like my team’s working for me now, which I think is good to have that constant salary coming in until something takes off for yourself. I know a lot of them to want to start their own studio/freelance jobs and they want to work for themselves, so I do hope it works out for them.

I genuinely hope that Malaysia would have enough of not just facilities but also funding and support to make that happen for young creatives. I do think that there are a lot more options compared to before largely because the internet has made a lot of things borderless and opened up a lot more opportunities. But I also know from experience that a big part of being able to make a creative career sustainable is to know the business side of things and that’s something that I have learned myself in the past ten years.

SK

I agree completely. The creative industry has always valued creativity and out-of-the-box ideas above all else, but the technical side of things such as business is also just as important, and that’s where a lot of people fall short.

RHY

That’s a really huge part and that’s something that cannot be neglected, otherwise we could be the most creative person but not be profitable.

SK

What would be your advice as a first step into the business side of art?

RHY

There’s this really good podcast that I recently discovered called “Behind the Studio”. It’s run by two artists; I think they’re based in New York but it’s very it’s still very applicable. They interview working artists and designers to talk about what’s happening behind the scenes of these studios, especially from the business side of things, working with galleries, working on social media, how to market yourself, how to finance your practice and all those kinds of things. I find that to be very helpful because they’re quite transparent and open about everything that goes on behind the scenes.

SK

Lastly, could you tell us what’s next for Red Hong Yi and Studio Red?

RHY

In the next two-three months we are working on commission projects, and then we’re going to stop in April, as the commission project would help fund the year. We’re gonna come up with another installation, but it might be in Malaysia this time, it might be in one of the countries in Southeast Asia. We’re still negotiating with a gallery from a neighbouring country, but that would be around the end of the year.

Red Hong Yi has successfully captured the attention of the local and global art scene, and she is set to make more red waves in her new red era. Catch her latest exhibition “Once Upon a Longtang”happening at the National Art Gallery from 22nd December 2022 to 22nd March 2023 from 9am to 5pm. In the meantime, readers can follow Red Hong Yi on Instagram @redhongyi to keep up with her latest artworks and happenings.

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